Modern views. Ancient muse.
An Nyc edit, narrated in indus ink.
BY Love, Indus | PUBLISHED ON January 08, 2021
When we talk about a healthy complexion, we’re usually referring to a woman’s skin. Partly because the beauty industry has made considerable generalizations about what women desire and what men need. Women get bright and beautiful fonts, sensual fragrances and efficacious products, while men get ‘grooming’ products that are packaged in basic, predictable colors. In the past few years, the beauty industry has moved away from these traditional stereotypes, focusing on gender-neutral personal care. The question is, should skincare be purchased based on your gender? Or does it depend more on your skin type and concern? To decode this, we find out the real differences between men and women’s skin, and what men should keep in mind when investing in skincare.
Understanding the differences between men and women’s skin
A GUIDE TO MEN’S SKINCARE
Knowing your skin type
One thing that we know in the beauty industry is that one product does not fit all. What your skin needs depends on your skin type. We designed our Amrutini® range keeping this in mind—including ingredients that work for most skin types, be it a man’s or woman’s, and helping skin strengthen, repair and revitalize itself with the precise composition of these ingredients.
Abrasive scrubbing, with harsh chemicals or physical exfoliants, can leave your skin inflamed and dry. This also leads to more oil production, which can be problematic if you have acne issues. Using harsh soaps will remove defensins, the natural oils that protect skin from bacteria-causing pimples. Try the silk cocoons that accompany our Amrutini® Luminosity Dewdrops, which provide a gentler form of exfoliation while also polishing your skin.
Dermaplaning, a growing trend of the beauty world, is often compared to shaving. This is because the clinical treatment requires a practitioner to ‘shave’ off the peach fuzz and dead skin cells using a surgical scalpel. While dermaplaning is different from traditional shaving, both, when done properly, are great ways to exfoliate skin.
Oil production and hydration are two separate issues. If you have oily skin, you should use products that are non-greasy and mattifying. Look for non-clogging humectants like vegan ghee, found in some of our Amrutini® products, creams with linoleic acid and dry oils that hydrate.
Ninety percent of skin cancers are caused by the sun's UV rays. Whether you’re sitting on a beach or next to your widow, sun protection is a must. Opt for a broad spectrum sunscreen, which will not only minimize the harmful effects of UV rays and prevent free radical damage, but also contain the effects of blue-light from screens.
Washing your beard is just as important as washing the hair on your head. Invest in a good-quality beard cleanser, which will clean your beard without stripping away your skin’s natural oils.
An easy routine
While products for men are marketed differently than those for women, there are underlying fundamental requirements that are similar - think sun protection and hydration, or skin strength and repair. A good product, for you, is one that is suited to your skin’s specific needs, not one that merely categorizes your needs based on gender.
PRODUCTS IN THIS STORY
$285 • (Value $365)
The Amrutini® collection consists of:
1 X Precious Potion Vital Cream (50ml): A daily-use, soft moisturizer
1 X True Brew Transforming Serum (30 ml): A daily-use, silky nectar
1 X Luminosity Dewdrops Serum (30ml): An elixir that works while you sleep, to restore skin radiance and health.