Philosophy

The Making Of

Discover Love, Indus. Our product code and what sets us apart.

Discover Love, Indus.
Our product code and what sets us apart.

The process of creation is tied to the 6 Ps of our product philosophy.

Precision in Creation

Practitioners that know their craft

Where the Brew begins

Precious Extracts

We believe in the quality of our ingredients – the core of our products. The Indian sub-continent offers a smorgasbord of energy, rich soils, complex customs and heritage to choose from. From the mustard blooms of Punjab to the blazing orange Palash (Flame of the Forest) flowers of Maharashtra, we have thoughtfully curated and incorporated incredible minerals and ingredients - some lost, some forgotten and several that were undiscovered outside their regional bastions.

Power packed products

Proven Potency

We believe in maximal impact. Our formulas pack 40+ ingredients into each bottle - because a single ingredient, no matter how powerful, cannot provide the multitude of benefits that a deliberately crafted concoction of super-ingredients can. The power of our extracts is further enhanced by new-age processes such as biotransformation and several other proprietary technologies to give you an exceptional skincare experience.

Harmony in complexity

Precision in Creation

We believe that patience is a prerequisite for perfection. It has been a journey of over a hundred versions and iterations of our various formulas, distilling the essence of these incredible ingredients to find that delicate balance - between old and new, time-tested rituals and contemporary innovations - allowing each to complement and accentuate the other. It took almost five years before we were satisfied with what we have to offer you.

The creators and experts

Practitioners that know their Craft

We believe that exceptional creations require exceptional creators. So, we gathered a team of brilliant specialists in Eastern medicine and Western science to develop powerful solutions that combine the best of both worlds. From PhDs and patent-holders to holistic and indigenous beauty practitioners, from renowned chemists to Ayurveda doctors – many have helped inform and engineer these offerings.

Transformative benefits

Pertinent Products

We believe in focusing on solutions that matter. Through research, in-depth analysis, social listening and other tools, we discovered, for example, that anti-aging is a limiting way to think of skin care. Hence the focus on building skin strength. Or that there are limited options for smokers’ lines, so we set out to create alternatives that would be relevant and beneficial for you.

In every drop, every design-element, and every decision.

Purposeful Decisions

We believe

Toxins have no place in your beauty and wellness regimen.
Artificial fragrances aren’t necessary. In our products, the faint yet beautiful scent that lingers briefly on application has no synthetic components. Instead, it is a product of love and an artful blend of fragrant botanicals.
Artificial colors are not meant for your skin and that’s why there aren’t any camouflaging the contents in our jars. Any slight variations among units, or shifts in color over time, are driven by the natural beauty of the creation.
Safety and well-being are top priorities. All our products have gone through a rigorous protocol of safety, allergy and dermatologist testing.
We must all do our bit for the planet. We prefer to package in glass, and FSC certified paper containing up-cycled materials.

These are small, but deliberate steps – towards a bigger purpose.