Slugging At its core, slugging involves using a thick, petroleum-based product and leaving it overnight on your face to seal in the moisture. Petrolatum, the ingredient commonly found in ointments like Vaseline, and other topical creams, is occlusive, which means it creates a barrier that seals in hydration. ⁣It is a practice often recommended to heal dryness and eczema. The 3-step process:

1. Wet your face with lukewarm water and use your fingertips to apply cleanser. Use a gentle, non-abrasive cleanser that does not contain alcohol.

2. Follow with a hyaluronic acid-based serum or moisturizer (from our Amrutini® Collection), pat your skin and massage the product deeper into your skin

3. Finally, apply a thin layer of petroleum jelly. This forms a protective barrier and helps restore moisture to your skin.

For oily/ acne-prone skin we recommend using selective slugging meaning applying the products to dry or dehydrated patches on your face.

The Result: Skin that’s happy, healed, plump, and smooth.

Skinimalism entails forgoing cumbersome skincare regimes for one that's simple and just as effective. Minimalistic approaches have made their way into the world of skincare by reinforcing the power of less – ditch the long-drawn routines for a simpler yet effective one. The simplified regimen will have less focus on products and more focus on a sustainable routine. 

Simplifying your beauty regimen doesn’t mean removing effective products from your daily routine. The key is to use high-performance products that are effective in multi-tasking.

Multi-purpose products make your regimen easier to keep up with and more affordable. Amrutini Luminosity Dewdrops is formulated with Muga Silk, Silver Tips Imperial Tea, and Hyaluronic Acid among other potent ingredients. Muga silk heals and strengthens the skin, Silver Tips Imperial tea has many antioxidants and Hyaluronic Acid provides intense hydration.

The Result: Reduced side effects that come with using multiple products, more tailored and sustainable skin solutions. Less is More

Products with Pyrrolidone Carboxylic Acid (PCA) A boosted version of the known and beloved hyaluronic acid, this ingredient is going to be the next IT trend in skincare. An alternative to Hyaluronic Acid, which has dominated the skincare market over the last few years, PCA is an efficient humectant and anti-inflammatory ingredient.

While hyaluronic acid holds up to 100 times its weight in water, PCA can hold 250 times its weight. It can be used alone and combined with HA to boost skin or even hair hydration, making it a very versatile ingredient that is set to dominate the shelves in the next few years.

The Result: Hydrated, supple and youthful-looking skin

(Detox) Masking to avoid Maskne COVID-19 has certainly seen an increase in the need to show self-care, and the skincare mask segment growth has certainly reflected this emerging trend. More and more people are taking time out in their week to exfoliate and detox their skin given all the rough treatment the pandemic has forced on our skin.

Our Velvet:08 Detox Mask is the perfect solution to combat the havoc wreaked on the skin—particularly from hours of wearing protective masks. It is a quick (just eight minutes) and effective pick-me-up before an evening event, or even a mini-pamper before starting a busy workday. It gently polishes away dull skin and rebalances skin complexion for a healthier look.

The Result: Skin that is shinier, brighter, and also healthier.