Modern views. Ancient muse.
An Nyc edit, narrated in indus ink.
BY Love, Indus | PUBLISHED ON March 06, 2022
The beauty market is continuously evolving with rapid innovation and movement towards high-performance, sustainable and clean products. In the era of maskne and increasingly technical and complex beauty routines, here are a few trends set to dominate the beauty industry in 2022.
Moisture Sandwich The moisture sandwich method entails a quick and easy three-step process of layering products to trap hydration in your skin and lips.
1. Start with a face mist, essence or a lightweight face serum.
2. After that, trap the moisture in by applying a rich cream like the Amrutini® Precious Potion that gives your skin a subtle glow.
3. The last step would be to layer on an oil to lock it all in.
This method works miracles on dry and dehydrated skin, as the technique focuses on sealing in all the water to keep your skin feeling supple, moisturized, and glowing. If you have acne-prone skin, we recommend using a small quantity of the moisturizer or consult a dermatologist before trying this technique.
The Moisture Sandwich technique can be applied to both face and lips, but each of them needs a slightly different approach.
For lips - Dampen your mouth with water or mist, apply a simple lip moisturizer and then follow it up with a thick balm or lip sleeping mask.
For face - Ensure your face is damp, then use a lightweight (but nutrient-dense) mist or serum (like our Amrutini® True Brew Transforming Serum), and finally finish with one of your go-to rich occlusives.
The Result: Intense hydration, better product penetration, and skin that is sensational.
Slugging At its core, slugging involves using a thick, petroleum-based product and leaving it overnight on your face to seal in the moisture. Petrolatum, the ingredient commonly found in ointments like Vaseline, and other topical creams, is occlusive, which means it creates a barrier that seals in hydration. It is a practice often recommended to heal dryness and eczema. The 3-step process:
1. Wet your face with lukewarm water and use your fingertips to apply cleanser. Use a gentle, non-abrasive cleanser that does not contain alcohol.
2. Follow with a hyaluronic acid-based serum or moisturizer (from our Amrutini® Collection), pat your skin and massage the product deeper into your skin
3. Finally, apply a thin layer of petroleum jelly. This forms a protective barrier and helps restore moisture to your skin.
For oily/ acne-prone skin we recommend using selective slugging meaning applying the products to dry or dehydrated patches on your face.
The Result: Skin that’s happy, healed, plump, and smooth.
Skinimalism entails forgoing cumbersome skincare regimes for one that's simple and just as effective. Minimalistic approaches have made their way into the world of skincare by reinforcing the power of less – ditch the long-drawn routines for a simpler yet effective one. The simplified regimen will have less focus on products and more focus on a sustainable routine.
Simplifying your beauty regimen doesn’t mean removing effective products from your daily routine. The key is to use high-performance products that are effective in multi-tasking.
Multi-purpose products make your regimen easier to keep up with and more affordable. Amrutini Luminosity Dewdrops is formulated with Muga Silk, Silver Tips Imperial Tea, and Hyaluronic Acid among other potent ingredients. Muga silk heals and strengthens the skin, Silver Tips Imperial tea has many antioxidants and Hyaluronic Acid provides intense hydration.
The Result: Reduced side effects that come with using multiple products, more tailored and sustainable skin solutions. Less is More
Products with Pyrrolidone Carboxylic Acid (PCA) A boosted version of the known and beloved hyaluronic acid, this ingredient is going to be the next IT trend in skincare. An alternative to Hyaluronic Acid, which has dominated the skincare market over the last few years, PCA is an efficient humectant and anti-inflammatory ingredient.
While hyaluronic acid holds up to 100 times its weight in water, PCA can hold 250 times its weight. It can be used alone and combined with HA to boost skin or even hair hydration, making it a very versatile ingredient that is set to dominate the shelves in the next few years.
The Result: Hydrated, supple and youthful-looking skin
(Detox) Masking to avoid Maskne COVID-19 has certainly seen an increase in the need to show self-care, and the skincare mask segment growth has certainly reflected this emerging trend. More and more people are taking time out in their week to exfoliate and detox their skin given all the rough treatment the pandemic has forced on our skin.
Our Velvet:08 Detox Mask is the perfect solution to combat the havoc wreaked on the skin—particularly from hours of wearing protective masks. It is a quick (just eight minutes) and effective pick-me-up before an evening event, or even a mini-pamper before starting a busy workday. It gently polishes away dull skin and rebalances skin complexion for a healthier look.
The Result: Skin that is shinier, brighter, and also healthier.
PRODUCTS IN THIS STORY
$285 • (Value $365)
The Amrutini® collection consists of:
1 X Precious Potion Vital Cream (50ml): A daily-use, soft moisturizer
1 X True Brew Transforming Serum (30 ml): A daily-use, silky nectar
1 X Overnight Oasis Luminosity Dewdrops (30ml): An elixir that works while you sleep, to restore skin radiance and health.