FAQs

Product Philosophy

To learn more, please visit our Product Philosophy page.

Where are your products manufactured?

In the US - at an FDA-regulated and cGMP-compliant manufacturing facility specializing in skincare and personal care products.

How safe are your products?

Very. All our products have been through a rigorous process of testing (including for allergies, and on sensitive skin) and dermatologist approval (above and beyond anything the FDA requires).  We also tested on volunteers (humans, never on animals) and our products are free of artificial colors/ fragrances, parabens, phthalates, sulfates & formaldehyde.  We’ve also spent quite a bit of time and effort in identifying and verifying safe and sustainable sources for our ingredients.

What does “clean beauty” mean?

To us, “clean beauty” means products made with ingredients that are widely considered to be safe for humans.  Our products use natural and synthetic ingredients that are known to be safe and non-toxic.

What does “conscious beauty” mean?

To us, it means making products in a way that allows us to sleep peacefully at night.  For example, we don’t use conflict minerals or any ingredients made with child labor or environmentally destructive practices in any of our products.  And we don’t test on animals.

Are your products Ayurveda based?

Ayurveda is an ancient alternative medicine system focused on holistic wellbeing.  There is some intersection between the ingredients and principles incorporated in our products and those supported by Ayurveda, but we are not focused on Ayurveda.  Our collections are inspired by rich regional rituals, ingredients and minerals from the Indian sub-continent that have been made more potent using the power and precision of technology. Unlike Ayurveda, where the elements and focus is on natural ingredients, we use precious botanicals as well as lab-designed clean synthetics – and incorporate the best of both to create highly efficacious and result-oriented, safe offerings.

What is Amrutini®?

Amrutini® is a protein-rich blend of ingredients focused on building skin strength.  Key ingredients include – Liquified Muga Silk, Vegan Ghee, Ashwagandha (Indian Ginseng) and Copper – all of which come together to create a rich elixir that helps strengthen your skin.  Refer to Our Collections for more information on Amrutini® and our other offerings.

Are your products vegan?

Depends on your definition of vegan.  Our Amrutini® range contains silk.  If you feel insect derived products, such as honey and silk, are vegan, then yes, our products are vegan.  If not, then our Amrutini® range is not vegan, but the Velvet :08 Broadway Bright Detox Mask and Freedom of Expression – Dual-Purpose Line Limiter are.