Est. 2020
Modern views. Ancient muse.
An Nyc edit, narrated in indus ink.
spotlight
BY Love, Indus | PUBLISHED ON August 17, 2021
Without them, there would be no kisses. Or smiles. Or pouts. No expression of love, nor peace. They hold our words and inspire poetry. They are one of the most sensitive and fragile areas of our face, and possibly the most expressive. Yet caring for them is often relegated to a back burner. While we spend billions of dollars adorning our lips with every shade, we do not do enough to protect and care for this canvas. Even today, caring for lips is usually synonymous with chap-sticks and balms but that is not necessarily adequate, and here’s 5 few reasons why.
Armed with all this knowledge about why we should take care of them, it’s only fair that we share a few tips on how you could show some love for your (luscious) lips:
While hydration / sun care for the lips can be found easily, when it comes to fine lines and wrinkles around your lips and mouth, or healing of your lips, your options are surprisingly limited and somewhat intrusive (go ahead… google it). And that’s exactly why we developed our Freedom of Expression Dual-Purpose Line Limiter – a nourishing, yet powerful way to care for lines in especially fragile areas that need, and deserve, TLC.
PRODUCTS IN THIS STORY
Dual-Purpose Line Limiter
$88 • 15 ml
This vegan Dual-Purpose Line Limiter targets, blurs, and gently smoothes expression lines and creases. It is composed of a heady mix of indulgent botanical extracts like Hibiscus and Kokum, as well as precisely constructed synthetic ingredients, like an award-winning vegan collagen, which come together to infuse skin with a plumped, youthful glow.