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Est. 2020

Modern views. Ancient muse.

An Nyc edit, narrated in indus ink.

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ingredient stories

Secrets Revealed: The Magic of Ghee

BY Love, Indus | PUBLISHED ON November 10, 2020

Ghee takes me back to my childhood home - of a time when we couldn’t leave the house to go out and play without having a spoonful of it.

Its soft golden hues, silky texture and flavorful aroma have not only given it a place in every Indian household but also in my memories. From the kitchen to your beauty regimen, it comes power-packed with the ability to moisturize, strengthen and heal your body from the inside out.

Pure, raw, and simple, this goodness-filled ingredient has been part of the Indian way of life for centuries - whether to drench a humble chapati or to fuel a diya that lights up an auspicious occasion. More recently, it has found its way into your bulletproof coffee. Its beauty lies in its versatility, which at once, is both, familiar and fascinating.

Indians have also been harnessing its power in the practice of Shata Dhauta Ghrita - an ancient Ayurvedic ritual where ghee was placed in a copper bowl and washed 100 times with purified water while chanting holy mantras. What came out of it worked magic for the skin.

Ghee is nothing short of liquid gold - the purest form of fat, rich in Omega 3, 6 and 9 as well as Vitamin A, D, E and K. Its smooth, soothing and nurturing texture envelopes the body in its comforting embrace, nourishing all seven layers of the skin from deep within. Its hydrating properties can be your new go-to for a natural, healthy glow.

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Why not make it a part of your daily routine with our Amrutini® Collection, which, at its core is inspired by the time-honored tradition of Shata Dhauta Ghrita? A collection where vegan ghee has been intentionally fused with other ingredients and clean synthetics to strengthen your skin and lend it youth and vitality.

P.S. We’d like to let you in on a well-kept secret. Spice your ghee with a little turmeric and black pepper to power up your body's immune system or check out this recipe for a delicious golden herbal tea.


+ 1 can full fat coconut milk (canned, BPA free and gum free.)

+ 1 1/4 cups filtered water

+ 2 Tbsp. freshly grated ginger

+ 1 Tbsp. freshly grated turmeric root

+ 2-3 cinnamon sticks

+ 1 Tbsp. dark cardamom seeds

+ 1 tsp. black peppercorns

+ 1 tsp. organic ground turmeric

+ 1 Tbsp. Turmeric + Black Pepper Ghee

+ Raw honey to taste


+ Place all ingredients into a saucepan and heat till it comes to a near boil.

+ Stir occasionally and simmer for 35 – 50 minutes.

+ Once ready to drink, pour through a strainer into a cup and sweeten with raw honey.

+ Stir well, serve warm and enjoy its goodness.

And here's 5 more ways to use Ghee in your diet:

+ Swap oil with ghee to sauté veggies

+ Add 1 tsp into your morning coffee/tea in place of milk or cream

+ Stir 1 tsp into a bowl of granola or oatmeal

+ Blend 1 tsp into any smoothie

+ Use melted ghee instead of butter over popcorn

Ghee. It is that little bit of magic we all need in our lives.




Amrutini® Essentials

Vital Cream + Serum

$185 • (Value $230)

The Amrutini® Essentials set consists of:
1 X Precious Potion Vital Cream (50ml): A daily-use, soft moisturizer
1 X True Brew Transforming Serum (30 ml): A daily-use, silky nectar

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