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Est. 2020

Modern views. Ancient muse.

An Nyc edit, narrated in indus ink.

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Skin Strength - Why is it important?

BY Love, Indus | PUBLISHED ON August 29, 2022

What happens when the building blocks of your skin begin to grow weak? Read on to find out.

Your skin often finds itself playing the role of a lead character. Smooth, firm, and glowing skin has always been the ultimate goal.

But how do you achieve this? Before we dive into the numerous ways to attain healthy skin we need to understand what skin strength and elasticity truly mean.

Collagen and Elastin are natural substances produced by the dermis which is the second of the three layers of your skin. Elastin fibers present in these layers, when intact, uphold and support your skin making it look supple and youthful.

These proteins help in maintaining the structural integrity of your skin and help it bounce back when stretched. While collagen assists in improving skin tightness, elastin improves skin elasticity. Both together contributed towards improving skin strength.

Around 30% of our body’s protein content is made up solely of a variety of 16 different types of collagen fibers. It also makes up 75% of our skin’s dry weight. However, the rate of collagen production significantly drops with age. Studies have shown that by the age of 20, our bodies produce 1% less collagen with each passing year. This also has a corresponding impact on elastin production as well. Over time these fibers tend to get depleted and the quality degrades because of a variety of reasons which then leads to dry, flaky, saggy skin and an overall loss in strength.

Studies have shown that there are many external and internal factors that cause our skin to turn weak. This includes sun damage, aging, smoking nicotine, fluctuating weight, dehydration, hormonal changes especially those that cause reduced estrogen levels, lack of nutrients in our diets, and many more.

Skin strength elastin collagen
Amrutini for skin strength

The loss of our skin’s elasticity is known as elastosis. This causes the skin to become thinner and also results in your skin looking deflated which causes wrinkles and fine lines.

The key here is to reduce your exposure to stimuli that damage collagen as well as find ways to boost your natural collagen production.

Protecting your skin against harmful ultraviolet radiations and free radical damage by using sunscreens and shielding your skin during peak hours can help in reducing sun damage or solar elastosis which is one of the key contributors to reducing skin strength and collagen.

Collagen molecules are far too large in size to be used topically on your skin. Using products rich in peptides can help penetrate through the layers of your skin better and induce collagen production which can improve your skin’s elasticity. Using products like the Amrutini® Luminosity Dewdrops can help tackle this issue as its transformative technology helps reduce the molecular size of these active ingredients which results in absorption deeper into the skin layer and has a more significant impact as well.

If you are trying to revive your skin and aim to bring back its youthful glow, using products with retinol can help tremendously. Retinol and retinoids are derivatives of Vitamin A that help repair sun damage and also increase cell turnover rate which in turn can boost your skin’s overall health and help it fight against various signs of aging such as fine lines, sagging, and wrinkles.

Cosmetic procedures such as micro-needling and derma-planing by licensed dermatologists can also help stimulate collagen production and strengthens the skin through the creation of tiny pricks on the skin’s surface which tricks your body into initiating its healing process and leads to the regeneration of skin cells. However, they are invasive, they can cause side effects for those who have sensitive skin - like acne, eczema, and psoriasis. These techniques also tend to have a serious impact on your skin’s barriers and cause irritation or peeling.

Your body’s overall health also plays an important role in your journey towards improving skin strength. Sleep deprivation, poor and unhealthy diet patterns, and high-stress levels also contribute to damaging your skin cells, inhibiting the immune response and collagen depletion.

Upon being digested, collagen is broken down into amino acids and is absorbed by the body depending upon its protein need. Including antioxidants in your diet and fresh fruits and vegetables can also help improve your skin’s health. Try to include food that helps in kickstarting collagen production in your body, such as - dairy, eggs, soy, fish, green leafy vegetables, seeds, whole grains, nuts, legumes, and meats.

While on your mission to boost skin strength it is not only important to stay hydrated by drinking water but also to use products with ingredients like hyaluronic acid which helps reduce water loss from your skin’s surface.

Facial exercises or facial yoga can also help in strengthening your skin. Using simple tools like a sculpting stone or gua sha can be a simple and cost-effective way of toning. Exercising the muscles in your face can help tighten and tone your skin which prevents it from sagging or creasing.

While curating your simple yet effective skincare routine look out for products with healing and collagen-boosting ingredients such as ceramides, peptides, glycerin, and ascorbic acid which can help repair and retain moisture.

Our protein-rich Amrutini® Collection has a trio of products that help strengthen our skin’s barriers and boost its overall health.

  • Amrutini® Luminosity Dewdrops is a hydrating serum that penetrates through all seven layers of your skin to heal it from within and bring your inner glow.
  • Amurtini® True Brew is a restoring serum with an amalgamation of the therapeutic properties of copper and the nourishing nature of vegan ghee that can help your skin restore and strengthen itself.
  • Amrutini® Precious Potion is a rich and buttery smooth moisturizer that helps in nourishing your skin and leaves it feeling soft and supple. It helps lock in all the actives and leaves your skin feeling firm and plump.

These potions have the perfect formulation to bring back your skin’s strength with its ingredients such as:

  • Liquified Muga Silk - It is a high-density polymer that helps in retaining moisture and reduces the appearance of fine lines
  • Makaibari Silver Tips Imperial Tea - It has been biotransformed to personify its benefits of anti-aging and for better absorption
  • Ashwagandha - This abundantly found natural ingredient work toward strengthening your skin and leaves it feeling firm and supple
  • Vegan Ghee - It is best known for its regenerative, anti-aging, and anti-inflammatory properties which can help strengthen your skin and help restore itself with this traditional remedy
  • Copper Peptides - This ingredient is a key promotor of collagen and also helps in building your skin’s natural defense system
  • Hyaluronic Acid - This popular skincare active helps in retaining moisture within your skin which assists in improving elasticity

Just like any other form of strength training - patience and consistency are both key in improving and strengthening your skin.

Healthy skin awaits you!



Amrutini® Collection

The Collection

$285 • (Value $365)

The Amrutini® collection consists of:
1 X Precious Potion Vital Cream (50ml): A daily-use, soft moisturizer
1 X True Brew Transforming Serum (30 ml): A daily-use, silky nectar
1 X Luminosity Dewdrops Serum (30ml): An elixir that works while you sleep, to restore skin radiance and health.

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