As people become more conscious about their physical and mental health, the beauty/wellness industry is undergoing a sea change. From natural-looking, minimalist makeup to targeted body care, there are several rising trends that are changing the industry. But it's not just about looking good - it's about feeling good too. That's why there's a growing focus on trends like - nurturing the skin barrier, embracing active aging, and seeking out multi-purpose products that support overall health and wellness. If you're looking to stay ahead of the curve, check out our trend report for the latest on beauty and wellness.

Body care as skincare

While traditionally, skincare focused primarily on the face, the increasing popularity of body care has resulted in a more holistic approach to skincare.

Body care includes products and treatments specifically designed for the body, such as scrubs, moisturizers, and masks. These products are formulated with ingredients that address specific concerns, such as dryness, uneven skin tone, and blemishes.

The practice is gaining traction due to the increasing awareness of the importance of self-care and wellness. Many people are incorporating body care into their daily routines to improve their skin's appearance and promote relaxation and stress relief.

Additionally, body care is becoming more inclusive, with brands catering to diverse skin types, tones, and concerns. This inclusivity is helping to break down beauty standards and promote body positivity.

Overall, body care is a trend that is here to stay. With the increasing emphasis on self-care and wellness, we will continue to see new and innovative body care products and treatments on the market.

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Cloud skin

Cloud skin is a modern beauty trend gaining popularity in recent months. The term "cloud skin" refers to a soft, dewy complexion and almost ethereal appearance resembling a fluffy cloud. This look is achieved by using lightweight, hydrating skincare products (like our Amrutini® Luminosity Dewdrops) that help to plump and brighten the skin, creating a glowing, radiant complexion. Cloud skin is about achieving a natural, effortless look that emphasizes the skin's natural beauty rather than masking it with heavy makeup. With the rise of natural and minimalistic beauty trends, it's no surprise that cloud skin has become such a popular choice for those who want to enhance their skin's natural radiance. Whether you prefer a subtle, sheer finish or a more dramatic, glowing look, cloud skin is a trend worth trying.

Skincare makeup hybrids

With the rise of minimalistic beauty routines, skincare-makeup hybrids are becoming increasingly popular among consumers looking for a more efficient and convenient way to care for their skin while achieving a flawless makeup look. Skincare-makeup hybrids combine the benefits of both skincare and makeup in one. These innovative products provide coverage and nourish and improve the skin's texture and appearance. Skincare-makeup hybrids typically contain active ingredients commonly found in skincare products, such as hyaluronic acid, vitamin C, and peptides, which work to hydrate, brighten, and firm the skin. Some of these products also offer SPF protection, making them an excellent choice for daily use.

One such product is our Freedom of Expression Dual-Purpose Line Limiter. Precisely formulated for lip lines, laugh-lines, and facial creases, this powerful product is packed with anti-aging ingredients that blur the appearance of fine lines and wrinkles and visibly reduces them over time.

It also doubles as an excellent makeup primer. The nourishing ingredients in the formula create a smooth, even base for your makeup application, ensuring that your foundation and concealer stay in place all day long. In addition, the hydrating properties of the product help to plump up your skin, giving it a more youthful and radiant appearance.

Whether you're looking for an effective anti-aging treatment or a high-quality makeup primer (or both!), the Freedom of Expression Dual-Purpose Line Limiter is the perfect product to add to your beauty routine.

Repairing Skin Barrier with Innovative, Hardworking Hybrids

The skin barrier is essential to maintaining good overall skin health. When it’s disrupted, it can cause or exacerbate other skin conditions such as eczema, psoriasis, rosacea, and acne.

Some of the external and internal factors that can affect your skin barrier include:

• too humid or too dry an environment
• allergens, irritants, and pollutants
• too much sun exposure
• alkaline detergents and soaps
• exposure to harsh chemicals
• over-exfoliation or over-washing
• steroids
• psychological distress

When your skin barrier is not functioning correctly, you may be more prone to developing skin symptoms such as:

• dry, scaly skin
• itchiness
• rough or discolored patches
• acne
• sensitive or inflamed areas
• bacterial, viral, or fungal skin infections

To help strengthen the skin barrier, we’ve seen a recent trend towards more minimalistic skincare routines. This is aided by the growing number of products that are consciously formulated to include synergistic ingredients that address several concerns, thus helping move away from overly complicated skincare routines. Products that are gentle on the skin barrier and your pockets will continue to grow in 2023.

Our Amrutini® Essentials includes several active ingredients that provide a whole host of benefits, including:

• Muga Silk that helps with healing and regenerating
• Hyaluronic acid for intense hydration
• Ashwagandha promotes collagen and reduces fine lines
• Vegan Ghee helps with repairing damaged skin and intense hydration

Micro Workouts

Micro workouts might just be one of the most popular wellness trends in 2023. These brief strength exercises can be done anywhere and at any time of the day.

Your schedule may not allow a 90-minute round-trip excursion to the gym, but there are moments in the day when you can train. It may focus on one exercise or be a circuit of exercises. For instance, waiting for your food to heat? Squeeze in a set of squats. Have fifteen minutes between meetings? Do a short circuit of lunges and burpees.

These brief workouts seem like too little to have an effect, but the results compound over time. Some of the benefits of micro workouts include:

• Time-saving. Workouts can be done in seconds or as little as 15-20 minutes.
• They can be done at home, in the park, or while waiting in the checkout line.
• Minimal space and equipment required.
• Quicker recovery time.
• Money-saving as these can be done without a gym membership, coach, trainer, or class instructor.

Some things to consider before taking the plunge:

• Adapting and changing your mindset/approach to fitness may take some time.
• You may need guidance on proper form or progression before finding the program that best suits you.
• Often these workouts are done solo meaning less socialization (if that’s important to you in your workout).

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Sober Curious Lifestyle

Do you often wonder what life would be like without alcohol? Unlike sobriety, which is usually a response to alcoholism or alcohol use disorder, Sober Curios is often defined as having the option to choose, question, or change your drinking habits for health-focused reasons (mental and/or physical).

All across the country, we’re seeing an increase in the number of sober bars filled with mocktails and non-alcoholic drinks such as kombucha. These bars remove the pressures inherent in alcohol serving establishments while providing a space for the socialization and community we all crave.

Although this might work well for most, it is essential to understand that Sober Curious is not usually an option for those with severe alcohol disorders. Alcoholism, according to studies, affects one in eight adults in the United States, and for many, sobriety is the only option for overcoming the disorder.

From minimalist beauty routines to skincare makeup hybrids, there's something for everyone this Spring. So why not take the plunge and try something new? Experiment with the latest trends and techniques, and discover what works best for you.